Lenskart

As a designer at The Creative Exchange, I led social media content production for Lenskart’s US market entry. Taking over the Instagram account, we revitalized the feed with a fresh look, partnered with influencers, and even achieved viral success with a Reel. We also executed various campaigns showcasing Lenskart’s collections, driving engagement and sales. As a result, we saw a significant boost in followers, adding over 2,000 new ones in the first month alone, and our organic content performed exceptionally well.